SUPERCHARGE CONSUMER LEARNING
We are rehumanizing advertising by pairing diverse creative teams with people who love your brand. Over 100 hours of hybrid qualitative-meets-creative conversations that open a window into the world of your consumers. They protect us. It ensures the brand is a living thing and multiplies the efficiency of media money, because you know exactly what resonates with them. Our Third3ye™ process has made brands like Farmers Insurance, PayPal, Amnesty International and The Body Shop cultural icons by taking the guesswork out of advertising. We’re an award-winning creative agency that “gets” people, media and PR.
Third3ye™ results
SPREAD LOVE
Third3ye™ Results:
1.4B media impressions. Yes, “B” as in billion.
$12.9M in earned media.
329% increase in page visits.
A Fast Company “Brands That Matter” award.
Third3ye™ Insight:
Consumers were adamant that The Body Shop needed to represent all bodies, genders and skin types. We bundled up those values under the banner of “Spread Love” and used them to shine a spotlight on Black TikTok creators and all types of bodies.
DREAM BUILDER
Third3ye™ Insight:
Everyone, no matter where they are on the economic spectrum, has a dream—and 100% of everyone wants help building it. We focused our energy on supporting the people who needed us most.
Third3ye™ Results:
1,000,000+ active credit builders reached.
35% increase in new Self accounts.
SELF SECURED An additional $50M in their series e funding round.
WE DON’T DO THAT ANYMORE
Third3ye™ Insight:
Accountants have a kind of hidden language, which Third3ye™ taught us to speak. Since accountants have hidden language, we found that accountants trust messaging coming from other accountants. This focused our attention on telling the stories of real CFOs, accountants and controllers in docuseries-style commercials.
Third3ye™ Results:
205.5M media impressions.
Quality leads increased by +16%.
more than doubled unaided brand awareness
(the hard metric to move the meter on) from 2% to 5% in six months.
VISIT, DON’T STAY
Third3ye™ Insight:
Over the holidays, 88% of families plan on staying together even though 66% of them predict an argument. Tapping into this insight we developed a holiday campaign that exploded across HotelTonight’s digital, social and public relations channels. The video, display and post-driven campaign acted as a business multiplier. Performance records were broken, and the CMO had a very Merry Christmas indeed.
Third3ye™ Results:
30% Bookings Beyond Goal.
1.45% CTR (23x hotel & accommodations category benchmark).
YOUTUBE CREATORS
Third3ye™ Insight:
YouTube was growing rapidly from a video-hosting site where you post grainy videos of your cat, to a bona fide entertainment network worthy of attention and investment from advertisers and investors. Our mission was to establish YouTube as a major player in the media industry. The insight was we needed to show the YouTube celebrity lifestyle and the billions of fans they have.
Third3ye™ Results:
Generated 30 new “A-list” media-buying accounts (e.g. Ford, IBM, McDonald’s).
Monster Appetites
Third3ye™ Insight:
We used Third3ye™ extensively on this one: working with over 100 mothers and kids across America, we zeroed in on a series of insights that established the corn dog as an alternative snack for kids under the age of 14. Monster appetites was the creative insight; we brought it to life.
Third3ye™ Results:
22% sales increase in freezer aisle (a part of the grocery store that rarely achieves 3% lift).
